Looks like Snapchat is moving into a paid subscription model, but will people actually pay for it?

The feature, called Snapchat Plus (because everyone’s doing it), was first reported on Twitter by app developer and researcher Alessandro Paluzzi on Thursday.

“Snapchat+ gives you access to exclusive, experimental and pre-release features such as the ability to pin the conversation with your Best Friend, the access to custom Snapchat icons, a special badge, etc…” wrote Paluzzi.

Snap spokesperson Liz Markman confirmed to the Verge that the company was testing the paid subscription and confirmed the name, Snapchat Plus.

“We’re doing early internal testing of Snapchat+, a new subscription service for Snapchatters,” a Snap spokesperson told Mashable via email. “We’re excited about the potential to share exclusive, experimental, and pre-release features with our subscribers, and learn more about how we can best serve our community.”