Albania has shattered tourism records in 2024, welcoming 11.7 million foreign visitors—a 15% increase compared to the previous year.

Prime Minister Edi Rama highlighted the €3.8 billion in revenue generated within the first nine months, showcasing Albania’s transformation into a globally recognized destination. Visitors from Western Europe, the U.S., and Asia have contributed to this impressive growth.

With improved hospitality, year-round attractions, and a focus on quality, Albania has solidified its position as a leading destination in Europe, rivaling tourism giants like Spain and France.