Pirro’s Primordial Passion is a luxury watch that’s making waves in the high-end market, valued at an eye-popping $1.4 million. Designed by Albanian jeweler Pirro Ruco, this timepiece is more than just a tool to tell time; it’s a meticulously crafted piece of art that pays homage to Albania’s cultural legacy. Set beneath a sapphire dome, the watch is adorned with 12 golden figures representing Albanian folk dancers from various regions, celebrating the nation’s deep-rooted traditions. Each tiny figure, etched in exquisite detail, adds to the exclusivity and richness of the watch.

The attention to detail goes beyond the dancers. The dial features over 1,500 Murano glass stones arranged in a mesmerizing spiral, adding vibrancy with their diverse colors and intricate cuts. Complementing this are the minute and hour hands, designed to resemble eagle talons, a nod to Albania’s national emblem—the double-headed eagle. The rich use of red and black throughout the design is a clear homage to the Albanian flag, and the entire composition reflects not only an artistic achievement but also a powerful connection to Albanian identity.

Pirro spent five years perfecting Primordial Passion, collaborating with Swiss watchmaker Agenhor to bring this ambitious project to life. It represents a fusion of Albanian tradition and world-class horology, making it a coveted item among collectors.