George Cobi, a first-generation Albanian-American, has been featured in BostInno’s 25 Under 25 list for 2025, recognizing Boston’s brightest young innovators under the age of 25. He is the only Albanian on the list and was recognized for his achievements with the startup Local Treasure.

George is the COO and Co-Founder of Local Treasure, an app designed to “fix the customer loyalty experience” for small businesses. Through the app, businesses can offer mystery rewards or run their own loyalty programs, enhancing engagement with their customers.

As a Junior at Babson College, the #1 college for entrepreneurship in the world, George has leveraged his education to help build a business that positively impacts communities and supports small businesses. He and his team were recognized by the Boston Business Journal for their mission and vision.

“Hard work and dedication in entrepreneurship can make a real difference in the community. I’m proud to bring that impact through Local Treasure” says George Cobi.